Industry Lecture by ZEISS - Business Innovation in Optics & Photonics

Entrepreneurial thinking is needed in any technologically driven company today. Acquire this competence within the lecture "Business Innovation in Optics & Photonics" by working in a team on your own business idea. Learn from the innovation experts of ZEISS and get in touch with an attractive employer. At the end of the course, pitch your own business idea in front of ZEISS managers. The best teams get the chance to continue working on their projects after the lecture in the student lab of the ZEISS Innovation Hub ∂ KIT at Campus North. The lecture is open to Bachelor, Master and PhD students.

Focus Topic

In WS 2023/2024, the lecture focuses on Hyperspectral Imaging for Sustainability. How can new research developments in optics and photonics be translated into impactful applications for our environment? Learn about state-of-the art in hyperspectral imaging and deep dive in our case scenario, where you will be lead through the different steps of creating your own start up from a breakthrough technology development in hyperspectral imaging.

Lecture Highlights

• Learn from senior experts in the morning and apply the knowledge to your own project during the group working sessions in the afternoon.
• Apply the deep tech exploration method and learn how to develop a business model, coming from a new technological development
• Lecture takes place at the ZEISS Innovation Hub @ KIT at Campus North
• Best teams get the chance to continue working on their projects after the lecture at the ZEISS Innovation Hub at KIT

Participant Experience

Schedule 2025

Day 1: Introduction into hyperspectral Imaging and the Deep Tech Exploration Method (Oct. 20, 09.00 – 17.15)

• Technology introduction, state-of-the-art in Hyperspectral Imaging
• Scenario Introduction: Be the founder of your own start-up
• Overview Deep Tech Exploration / Select your use case

Day 2: Deep Dive – Deep Tech Exploration (Oct. 21, 09.00 – 17.15)

• Fundamental principals
• Methods and ideation techniques
• Define your tech product

Day 3: Business Case Development (Oct. 22, 09.00-17.15)

• How to protect your business idea with IP?
• Developing your business idea with the help of the Business Model Canvas
• Writing a business plan

Day 4: Pitch Preparation (Oct 23, 09.00 – 17.15)

• Writing an elevator story
• Preparing an elevator pitch

Final Pitch (Oct. 31, 09.00 – 13.00)

• Pitch your fictive start-up idea to the new business experts committee of the Carl Zeiss AG

Registration

Please register for the lecture via ILIAS.