Karlsruhe School of Optics & Photonics

Industry Lecture by ZEISS - Business Innovation in Optics & Photonics

At KSOP you have the opportunity to attend an industry lecture instructed and presented by external innovation specialists of Research & Development, business and management departments of ZEISS. Here you will work in groups to create a new business idea.
KSOP Students at ZEISS

Want to pitch your own business idea in front of the ZEISS board? Entrepreneurship thinking is needed in any technologically driven company today! Acquire these competencies within the lecture "Business Innovation in Optics & Photonics." Learn from the innovation experts of ZEISS and get in touch with an attractive employer. The best teams get the chance to continue working on their projects after the lecture in the student lab of the newly built ZEISS InnovationHub at KIT Campus North. The lecture is open to Bachelor, Master and PhD students.

Lecture Highlights

  • One day onsite visit in the ZEISS headquarters in Oberkochen, including pitch and tour of the technology exhibition and medical department

  • Lecture takes place at newly built ZEISS Innovation Hub at the KIT Campus North

  • Get exposed to and work with agile working methods in developing your projects


  • Examples of existing Smart Mobile Device Applications
  • Brainstorming for ideas

Technology Introduction

  • Mobile Device Technology,
  • Optic Components,
  • Display Technology (LCD, OLED),
  • Tracking and Sensor Technologies in Smart Mobile Devices

Group Work & Group Presentations Technology

Business Case Development/ Business Plan

  • Market Segmentation
  • Market Research
  • Essentials of Finance
  • How to Write a Business Plan

Management of Intellectual Property (IP)

  • Importance of IP Management
  • Patent Research
  • Licencing
  • Patent Infringement
  • Patent Litigation

Project Design

  • How to run agile R&D Project?
  • Target Costing
  • Networked Product Development
  • Agile Projection Simulation
  • Presentation of results of the group work to the new business experts committee of the Carl Zeiss AG


Please register for the lecture via ILIAS.

In case of questions, please do not hesitate to contact Ady Naber at ady.naber∂kit.edu.

Participant Experience


lecture participant Hend K.

“The business innovation course was amazing. It was one of the most enjoyable courses I've ever had and was such a valuable insight into the industry mindset. The organization and mentorship were beyond amazing and the mentors really did a great job in helping us apply what we learn every day and giving us constructive feedback on our business ideas.”