The module sees innovation as integrated system. The participants identify new models and concepts of the production of knowledge, Open Innovation, collaborative networks, the development of innovation networks and governance systems. Also the area Corporate Innovation is analyzed, the participants get to know various models of innovation and strategic focusing (linear models, etc.). The module conveys abilities for the realization of innovation regarding processes, modules and organizational structures. A further focus thereby is the measurement of innovation, indicators and Performance Measurement Systems. The participants rate and generate new approaches in order to allow innovations in an entrepreneurial context and calculate the efficiency of these approaches.
- Human Resource Management
The module deals with the current challenges of human resource management in organizations and companies. The economic analysis of the individual behavior and the individual performance in strategic situations are presented, as well as current empirical research on relevant issues of human research management. Interactive classroom-experiments add to the microeconomic approaches and demonstrate the limits of the traditional economic theory based on individual rationality. The participants monitor the theoretical approaches within the frame of case studies and thereby gain an understanding for the complex challenges and possibilities of the processes and practices in human resource management. The participants rate relevant human resource issues like for example the advantages and disadvantages of pay for performance systems or the special problems in talent management. The effects of business cultures and their role for successful international project management are also analyzed and critically monitored by the participants. Furthermore, the participants learn methods of conflict management and are able to train these in practical sequences. In conclusion, problem solving strategies are presented in the module and applied by the participants.
May 15 - 19, 2017
"Finance" focuses on analyzing, interpreting and making reports of business activities in a company. The module’s focus is on methodology of finance and financial accounting. Due to the various information needs of managers and external actors the participants of this module realize the internal as well as the external requirements on financial reporting. This approach enables the participants to develop a better understanding for the coherences in financial reporting. Participants develop a deep understanding for various applied methods and are able to analyze and adjust these to changing given conditions.
In parallel participants gain profound economic and methodical knowledge of modern corporate finance and aspects of economic boundary conditions. They are able to apply valuation methods of entrepreneurial investment projects from a fiscal point of view. The module also analyzes the question how a company can acquire capital in order to respectively implement the investment projects in the context of the business strategy.
- Business Strategies
This module addresses three strategic challenges in companies: Business strategy, marketing and controlling. Participants will gain the understanding of how these areas interrelate and will be able to apply methods and tools to face challenges in this context.
Firstly participants will be able to understand processes of strategic management and gain a strategic perspective on business portfolios, by using analyzing and evaluation tools to finally even formulate strategies at a company level. Secondly, the customer’s perspective will introduce the general approach in a marketing concept and essential marketing decisions, and participants will learn how to use key tools to approach issues like e.g. brand development, sales management or quantitative approaches.
Secondly, a general approach in marketing concepts and essential marketing decisions is introduced by switching into the customers perspective. Participants will learn how to use key tools to approach issues like brand development, sales management or quantitative approaches.
Based upon this, participants will finally understand the relations between marketing, strategy concepts & management accounting, the third dimension in this module. Key concepts and techniques are used to prepare decisions regarding relevant costs, planning and control.
Upcoming Date: January 30 - 31, 2017 & April 3-7, 2017